The popular outburst of the infamous culture of Korean Pop music, or most widely known, K-Pop, has affected all countries around the world.
According to billboard.com, K-Pop has been extremely prominent on social media and has created stans, or overzealous and obsessive fans of a particular celebrity, from people of all ages.
Tumblr, well known social media site, took into account the various amounts of hashtags referring to the most popular K-Pop artists on its site, including boy bands EXO and GOT7 and girl groups Blackpink, TWICE, and Red Velvet.
“K-Pop’s doing better than ever, especially this year, on Tumblr,” Tumblr’s K-Pop expert and Content Insights Associate, Beatrice Vantapool said.
Topping the Korean pop music charts demands no small amount of hard work, and the most eminent artist and K-Pop’s finest is boyband BTS, also known as the Bangtan Boys. The budding septet became the highest-ranked K-Pop act ever on the Billboard 200 chart and even beat Justin Bieber, Selena Gomez, Ariana Grande, and Shawn Mendes for the title of “Top Social Artist” at the Billboard Music Awards in 2017. This shows how dedicated the boys’ fans, or EXO-L’s, were as they were able to make their social presence a huge hit and spawn a newfound famous presence in not only Korea, but in many other countries as well.
The culture of K-Pop’s apparent presence in the social media world not only blew up for the unique music, but for the wide spectrum of visual elements and styles artists use in their music videos. Every Korean music video contains a mixture of synthesized music, crisp choreography, and trendy, vibrant outfits that definitely lure the artists’ audiences. Songs usually vary from pop, rock, hip-hop, R&B, and electronic, analogous to the music in America, possibly even better.