Rising sea levels, tonnes of plastic in the ocean, and increasingly endangered species have lead to environmentally conscious activists saying enough is enough. Their take on the solution starts with daily coffee. Big corporations like Starducks have recently mandated new regulations that, according to Ashley Belvin, @sayno2plastic on twitter, will reduce the amount of plastic in oceans by 50%.
Starducks’s groundbreaking regulation bans a simple yet essential tool: straws. With plastic straws being the n0.1 source of pollution, distressed teenagers began frantically refusing straws. More importantly, the straws are a direct attack to sea turtles, making animal activists a staunch supporter of the #nostrawmovement.
To accommodate for the missing straws, Starducks implemented a new cup design that includes a modified ‘sippy cup’ feature so straws are no longer required. Coffee-drinkers were quick to jump on board in fear of being called a ‘turtle hater’ by a girl with a messy bun and five scrunchies on her wrist.
Starducks was praised as the most sustainable brand by The New Pork Times, leading others coffee shops to take notice. Last week the friendly competitor of Starducks, The Coffee Legume, has taken the plastic ban to the next level. Starting Friday, cup-less coffee will be available in stores across America.
“It’s such a great feeling knowing some turtle can breathe clearly today since I didn’t use a plastic cup. The coffee even tastes better straight out my palm,” Alex Raywell said after Coffee Legume’s announcement.
Sales have skyrocketed for the cup-less company and many believe half the environment’s issues have been solved, including Raywell.
Use of plastic is at an all time low, and turtles are working their way of the endangered list with these changes. Cup-less coffee is one small step for man, one giant leap for mankind.